What's New in Our Upcoming Store Design

We're Going Global

Added support for 30+ languages and countries, so coffee lovers worldwide can shop in their native language — whether you're in Tokyo, Paris, or right here at home

Faster, Smoother Shopping

Trimmed down the code to load pages 35% faster — because nobody likes waiting for a website to load, especially before their morning coffee

Built for Our Roasting Facility & Cafe Dreams

Custom features designed specifically for our upcoming roasting facility and storefront cafe
Better menus to help you find exactly what you're looking for — whether it's a specific single-origin, your favorite blend, or that perfect travel mug
3D product views so you can see our premium gear from every angle before you buy
Live roasting facility feed — watch your coffee being roasted in real-time from anywhere in the world
Tasting night reservations — book your spot for exclusive cupping sessions and origin tastings
Roasting class registration — sign up to learn the art and science of coffee roasting from our team
"Name Our Next Coffee" community challenges — vote on and submit names for limited releases and seasonal blends
Behind-the-scenes access — virtual tours of our roasting process, from green bean to your cup

Easier Ordering for Everyone

Quick reorder tools for our wholesale partners and subscription customers
Smarter filters to browse by roast level, origin, flavor notes, or whatever matters to you
Cleaner product pages that put the coffee front and center

Ready for What's Next

Flexible design that grows with us as we add cafe pickup and local delivery
Simpler behind-the-scenes setup so we can keep improving your experience
Built to support the in-person cafe experience we're planning, expanded home delivery, and in-store near you.
New and improved Subscription options, levels, and benefits.

Looks as Good as Our Coffee Tastes

Smooth animations and transitions that feel premium without being flashy
Better storytelling tools to share our farmers' stories and sourcing journey
Clean, elegant design that matches the quality you expect from us

Bottom line: We're building a website that's ready for our next chapter — a physical space where you can experience our coffee in person, participate in our roasting journey, and help shape what we create next, while making the online experience better for everyone, everywhere.